Do you want to know what online reputation really means? The definition found in Wikipedia translates to “A management that influences and controls or conceals an individual or groups reputation.” In today’s world, anyone can do a quick search on your business online and post their judgment on your business within seconds. That is how fast marketing works in today’s world. Everyone is constantly looking and searching for the best of the best. Within seconds, we can search for businesses in our area, good reviews and negative. And by the click of a button, we can call that local business and get what we want. It can get upsetting when your years of hard work are discredited because of negative coverage that appears online. Online reputation provides you with a chance to counter negative feedback. It also creates an opportunity to promote the experience of your positive mentions. An effective online reputation management strategy can provide you with new and improved opportunities and insights that can increase your brand tremendously. Now you may ask why this is important to have or maintain?
Everyday people are reviewing businesses with star ratings, comments, social media, posts, blogs, and so much more. Knowing what people are saying about your business is invaluable.
Reputation management provides you with a chance to counter negative feedback from everyone around you. It also creates a space to promise the experience of your positive mentions. The importance of having an online reputation management process in place is non negotiable. Here are a couple things below that you should consider.
Trust and Credibility- Having the trust of your clients is a major success. Your clients discuss your business with all of their friends and family on the daily. Once you build that trust with that client, they will then spread the word like a forest fire. But the key is building the trust. Data shows that if an organization has a good reputation, consumers will find that company more credible than its competitors.
Recruitment- Having staff is the foundation for a successful workplace. In today’s world, 92% of companies are using social media for recruiting. A company’s reputation matters for employers more than ever before. It can have a serious impact on the quality of recruitment.
Images- Having a corporate image is a marketing tool for your company. If you can warm the hearts of your customers, then I promise you will expect them to always remember you and treat you like family. You will not need to spend time trying to convince your customers to use your products, they will naturally do it because that connection and vibe is there. Google your business name and scroll through your results. Did you find information that does not accurately represent your business? If you did, I am glad I am able to bring to your attention why this method is so important to have and utilize. Social media is our future. Posting videos, pictures, and content is how your company will advertise and grow.
So where do we go from here? Knowing the importance of why you need an online reputation is the main key. After you establish the importance of it and gaining good customer service with your clients, the sky’s the limit. So what do you say? Are you ready to build a business based on success, or just be another business found on maps?